How Indian IT can compete with Google and Facebook and show the world a better way
By Mishi Choudhary and Eben Moglen – The world’s major societies are now wrestling with the enormous social power wielded by the internet’s “platform companies.”
In Europe they speak of “GAFA”: Google, Apple, Facebook and Amazon. Twitter, Uber and other aspirant companies hover just out of the main ring. Europe’s open and democratic societies have been as fully colonized by the platforms as the US: the plurality of their citizens’ email is read by Google, most of their citizens’ social and family lives are surveilled by Facebook, and so on.
Essentially, three basic approaches to deal with the power of these American data miners have emerged.
First, the US government sees them as pillars of post-industrial American power, and as an immense national security intelligence resource. It is therefore their strategic ally.
Second, proponents of “digital sovereignty,” mostly autocracies, have chosen to build national search engines and social media structures, favoring domestic private market entrants (as has happened in Russia and China), and by exercising control over national telecommunications networks to block the US companies.
Third, the European Union has attempted to control the companies’ behavior by regulation and litigation.
India has a golden opportunity to find a fourth way.
India can. India can invent competition that challenges not just the platform companies but their basic, anti-environmental business model.
Indian internet companies can provide global digital service platforms that protect, rather than destroy, privacy. Indian internet industries can provide reasonably priced, universally available, privacy respecting services that compete directly with services provided by the US data miners, priced reasonably in local terms in all the developed and developing societies. more> https://goo.gl/IuSU18by